Marketing to Government: The Art and Science of Political Salesmanship

     Mark Grossman's extensive background in both the public and private sector has given him remarkable insight into successful marketing techniques for companies and organizations that sell goods and services to the government. As a former aide to New York Governor Mario Cuomo and now as CEO of his own growing public relations firm where many of his clients market to government Mark has been on both sides of the sales process.
     Because of his familiarity with navigating government agencies, Mark presents very clearly the strategies that work best. Sales techniques that are successful in reaching private companies often will not be effective in the public sector for a variety of reasons. Mark discusses these reasons in depth and gives a detailed analysis on how to tailor an approach that will open the doors: how to identify the most important contacts and establish relationships, how to lay the groundwork for that first sales call; what kind of follow-up really matters, and much more. For companies and organizations just getting into the process of marketing to government, or for those who have tried and not had the success they had anticipated, this seminar is an important guide that could make the difference.
     Mark recently presented an abridged version of the seminar nationally-and "virtually"-through the Astound Conference Center.  He is available to present the full seminar to your business group, company or organization. Please contact him at (631) 563-4400 x104 or e-mail mark@grossman.net.